Attention New Business Owners
“Stimulus for Start-Ups!”
Starting a business? Here’s everything you need to know about marketing with the acclaimed e-desk reference, The Marketing Glossary – along with strategies for sales and promotional communications with Winning Through the Art of Words.
Buy together, only
$19.95
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Winning Through the Art of Words
Mark Clemente’s Guide to Interpersonal Influence to Sell Yourself … or Anything!
A Combination Workbook and Planning Guide to Help You
Succeed in “Communication-Critical” Situations!
Winning Through the Art of Words helps you develop lifelong skills in communication … and attain life-enhancing results in the process!
This unique guide is based on timeless techniques of effective communication and human psychology culled from 2,500-year-old principles of persuasion. But this is no textbook. Rather, it’s a workbook for use in everyday “communication-critical” situations (job interviews, sales presentations, speaking at public forums, writing letters of appeal) where you need to influence others – to your benefit.
This easy-to-use planner contains essential tools and techniques:
- Learn the secrets of the AIMS approach – Audience Analysis, Identification, Message development, Speaking style – to quickly size up communication situations and seize the opportunities at hand.
- Use the planning sheets to help you research and prepare for all communication-critical encounters in professional and personal circumstances.
- Grasp memorable insights from instructive quotes by history’s greatest scholar of speech and human psychology – Aristotle.
Winning Through the Art of Words delivers down-to-earth guidance to help you reach the peak of professional and personal success!
Buy now:
$14.95
or
$9.95
for Job Hunters and New Graduates!
The Marketing Glossary: Key Terms, Concepts and Applications
By Mark N. Clemente
"It's shocking how complex marketing has become. Shed no tears, however, but turn instead to Mark Clemente's succinct and well-written glossary. It should rest on every [manager's] desk, right next to the dictionary."
- Al Ries Co-author, Marketing Warfare; The 22 Immutable Laws of Branding; Positioning: The Battle for Your Mind
Immediately grasp and apply the essential concepts and techniques of marketing and sales using this combination dictionary, encyclopedia, and how-to guide.
Updated as a digital e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its new digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications.
With its detailed, lucid articulation of key terms, you're assured of a thorough understanding of the concepts that really matter. For example, if you look up "marketing plan," you're going to get a lot more than you expected. You won't find just a one-sentence definition. You'll discover instead a complete explanation of what a marketing plan is and how one is structured and developed.
Whether you're a business developer who needs fast information about an area outside your own specialty or a professional from another discipline entirely who wants to grasp the marketing basics, you'll find in this e-book virtually everything you need to know.
"We've never before used a glossary in our Account Management training programs. Now that I've reviewed The Marketing Glossary, our company has a new training tool par excellence. It will be a terrific addition."
- Jeffrey McElnea, Einson Freeman
"Mr. Clemente is to be congratulated for creating an exhaustive compendium of the marketing lexicon. And by presenting theoretical concepts in practical terms, The Marketing Glossary fills a void that has long existed in our discipline."
- Seymour H. Fine, Ph.D. Rutgers University
$17.95
Organizational Acupuncture:
A Leader's Guide to Attaining and Maintaining Corporate Health
By Mark N. Clemente
The most common management and information-related maladies facing companies today can be diagnosed and cured using Organizational Acupuncture.
A highly readable management e-book, Organizational Acupuncture is original, insightful - and eminently practical. Strategies are offered to help leaders:
- Achieve corporate objectives by forging a productive, high-performance culture
- Maximize employee productivity, cooperation and teamwork
- Identify the critical success factors for effective internal communications and "knowledge management"
Millions worldwide are adopting Asian practices to attain personal health and well being. Now, the timeless principles of acupuncture and Traditional Chinese Medicine can be used by leaders to realize operational efficiencies, sustainable growth and enduring profitability.
$10.95
Lessons in Leadership
A series of essays examining leadership and communication issues for personal, organizational and business development.
$2.95
Empowering Human Resources in the Merger and Acquisition Process
By Mark N. Clemente and David S. Greenspan
Based on a national research study, this 160-page guidebook arms human resource professionals with the guidance they need to understand and implement best practices in acquisition planning and integration. It covers acquisition strategy development, target company analysis, due diligence and integration planning - specifically from the standpoint of HR professionals' responsibilities in the merger and acquisition process.
$19.95
Download NowAvailable at amazon.com
Winning at Mergers and Acquisitions:
The Guide to Market-Focused Planning and Integration (John Wiley & Sons, Inc.)
By Mark N. Clemente and David S. Greenspan
This national bestseller offers a critical new approach to strategic mergers and acquisitions based on the authors' pioneering concept of marketing due diligence™. Covering every state of market-driven M&A planning and integration, this book shows how to look beyond the quick hit to focus on long-term growth rather than short-term cost-cutting. Features dozens of real-life case studies - including both failures and extraordinary successes - plus inside comments from leading M&A specialists.
Available at amazon.com